Privacy Policy

This privacy policy explains how Simplified Support Ltd (“we”, “us”, “Simplified Support”) collects, uses and protects your information when you use Book Simplified Support and the other Simplified Support services. We know that information about your child is sensitive, and we only ask for what we genuinely need to deliver the service you have purchased.

Who is responsible for your information

Simplified Support Ltd is the data controller. We are a company registered in England and Wales, company number 16358501. Our registered office is The Hand Stadium, Davis Lane, Clevedon, BS21 6TG. You can contact us by email at Jessica@SimplifiedSupport.co.uk or by phone on 0330 043 0263. We are registered with the Information Commissioner’s Office (registration reference ZC024691, renewed until 25 October 2026). Simplified Support Ltd is not VAT registered and does not charge VAT.

What we collect

• Your name and email address
• Your child’s first name, age and Local Authority
• What you tell us about your situation and your question
• Any documents you choose to upload
• Payment confirmation from Stripe (never your card details)
• Basic, anonymous information about how you use the site, only if you allow analytics cookies

Why we hold it, and our lawful bases

We use your information to provide the support you have bought, to contact you about it, and to keep proper records of the work we have done. Our lawful bases are:

• Performance of a contract — to deliver the service you paid for and meet our obligations to you.
• Legal obligation — to keep accurate records of the advice and work we have carried out.
• Legitimate interests — to send you essential emails such as a confirmation, a reminder, or a follow-up that is part of the service you requested, and to run our business safely and securely.
• Explicit consent — for any special-category information (see below) and, if you choose to, for analytics cookies.

Special-category information about your child

Information about a child’s health, special educational needs, disabilities, education or social-care circumstances is “special category” data under UK GDPR. We only process this kind of information when you give us explicit consent, which you provide with the consent tick box before you submit a purchase, an Ask Jess question or an information form. You can withdraw that consent at any time by contacting us; we will stop processing, though we cannot undo work already completed.

Legal basis for SEND, disability and health information on booking forms

When you book a call or buy support through Book Simplified Support, the booking form may ask you to share information about your child’s special educational needs, disabilities, health, education or social-care circumstances so that Jess can prepare and provide the right support. This is special-category personal data under Article 9 of the UK GDPR.

Our lawful basis for collecting and using this information is explicit consent (UK GDPR Article 9(2)(a)). You give that consent by completing the relevant fields and ticking the consent box before you submit the form. Giving this information is optional — you can book and pay without sharing special-category details, though Jess may be limited in what she can prepare in advance. Sharing only what you are comfortable sharing is always fine.

We use this information only to provide the service you have booked, to prepare for your call or written support, and to keep a record of the work done. We do not use it to make automated decisions about you or your child, and we do not pass it to your school or Local Authority unless you ask us to. You can withdraw your consent at any time by contacting us at Jessica@SimplifiedSupport.co.uk; we will then stop using that information for the service, though we cannot undo work already completed or remove records we are required to keep.

Children

Book Simplified Support is bought by parents and carers. It is not designed for children to use themselves. We ask for a child’s first name and age only, not a full identity, unless a document you choose to upload contains more.

How it is stored

Submissions and documents are held in encrypted storage. Uploaded documents are private and are never published or made publicly accessible. Only Simplified Support staff who need to see them can access them, through a password-protected administrator area.

Who processes your information (third parties)

We use trusted processors to run the service. Each one only receives what they need:

• Our hosting and database provider — stores your submissions, orders and uploaded documents securely, and provides authentication for the admin area.
• Stripe — handles payment. Stripe receives confirmation of your payment but never sees your full card details, which we never hold either.
• Our email service — sends the confirmation, reminder and follow-up emails that are part of your service.
• Google — provides our analytics (only if you accept analytics cookies) and the calendar tools that manage appointment availability.

We do not sell your information and we do not share it with your school or Local Authority unless you ask us to and we agree separately. Where any processor transfers information outside the UK, we rely on the UK’s adequacy regulations or standard contractual clauses to keep it protected.

Artificial intelligence and automated decisions

We do not use artificial intelligence to generate advice about your child, and we do not use automated decision-making that has a legal or similarly significant effect on you. Every Ask Jess answer and every piece of written support is written personally by Jess.

How long we keep it

We keep records of completed work for up to 6 years so that we can answer questions about advice we have given. Contact messages are kept for up to 12 months. Email delivery logs are kept for up to 12 months. You can ask us to delete uploaded documents sooner. Our full data retention schedule sets out every period and the reason for it.

Information about a child — including SEND, health, school and Annual Review details, and any documents you upload — is kept for 6 years from the date the work it relates to is completed, and is then deleted. Ask Jess conversations, including the free question and follow-up, are kept for 12 months after the conversation is completed. You can ask us to delete a child's information sooner, and we will do so unless we are required to keep it for a legal reason.

Keeping children safe

In limited situations — where we reasonably believe a child or adult is at risk of serious harm, or where the law requires it — we may share information without your consent. Our Safeguarding Statement explains when and how.

Your rights

You have the right to:

• Be told what information we hold about you (access)
• Have inaccurate information corrected
• Ask us to delete your information (erasure)
• Ask us to restrict how we use it
• Object to how we use it
• Receive a copy of your information in a portable form
• Withdraw your consent at any time, where we rely on it

To use any of these rights, use our data request form or contact us at Jessica@SimplifiedSupport.co.uk or on 0330 043 0263, and we will respond within one month. Our data rights process explains each step. If you are not happy with our response, you can complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.

Cookies

We only set essential cookies to run the site. Analytics cookies only load if you allow them in our cookie banner. You can change your choice at any time using “Cookie settings” in the footer. See our Cookie Policy for full details.

Changes to this policy

We may update this policy from time to time. The “last updated” date at the top of this page will always show the current version.